Redefining The Annual Report – v2.0

After creating quite a ruckus with our development of Johnson City Power Board’s (JCPB) 2008 Annual Report, JCPB wanted to follow through with another production that would not let down their anxiously awaiting audience. After a brainstorming session with the folks at JCPB, we emerged with a whole new concept: using their annual report as a launching platform for a new corporate mascot and supporting cast of characters.

Styled as a digital comic book, the 2009 Annual Report introduced JCPB’s employees, board of directors, and customers to Will Power and his power hungry nemeses, Resistor, vAmpere, and Ice Sickle. The report was a huge hit and marked the beginning of an educational campaign the JCPB plans to utilize for many years to come. JCPB was equally pleased when the report was honored in an Annual Report Contest held by the American Public Power Association, http://www.publicpower.org.

Do you need a hero? Never fear, Stellar is hear!