If you build it, will they come?
Not if they can’t find it!
There are three (3) main types of SEO:
Traffic boosting – This is just as the name implies, trying to increase the amount of visitors to your site.
Conversions – This is trying to gain your target audience and convert them into clients or purchasers of your products.
SERPs – Search engine ranking position. Search engines rank your site for a list of given key phrases. This is the one we will be focusing on for this client, as we believe for many products and services, if you are listed on the front page for a given set of key phrases, then you can be found. Now it’s up to your website to convert these people into clients, or your phone skills once the client has called for your services.